The enhanced profiles will allow marketers to deliver more relevant ads, Facebook said in a blog post announcing the change on Thursday. If a Facebook user researches a new television on an external website or inside of a mobile app, their profile might now indicate an interest in televisions and in electronics, making it easier for advertisers pitching electronic devices to reach that user on Facebook. In 2012, Facebook settled privacy charges with the US Federal Trade Commission that it had deceived consumers and forced them to share more personal information than they intended. Under the settlement, Facebook is required to get user consent for certain changes to its privacy settings and is subject to 20 years of independent audits. Source: Times Of India Tech
